When I signed up for Klout, I had a score of 2. My first reaction was disbelief, and feeling insulted, I decided to avoid it at all cost. A score of 2 probably means I am slightly above the lowest form of life in the online world.

Klout measures your social influence with a score between 1 and 100. The average score is actually 20. Since then, my Klout score has gone up to a high of 32 before heading down to 28, pretty much like the Facebook IPO. Surprisingly, this rise and fall happened during a period when I was completely silent in my online social circle. So, I am not sure how that score was derived.

The Kinect for Windows blog reported the use of Kinect for mapping body shape (8 sets of Kinect actually) so that the data can be used to help shopper find the correct clothing:

Finding the perfect fit so clothing conforms to a person's unique body shape is at the heart of the Bodymetrics Pod. Developed by Bodymetrics, a London-based pioneer in 3D body-mapping, the Bodymetrics Pod was introduced to American shoppers for the first time today during Women's Denim Days at Bloomingdale's in Century City, Los Angeles.

I'm excited by this news (it's news to me; although a quick Google revealed that a few companies have already done that, including one by Cornell University). Owning a space in data is one of the key strategies for any tech companies. Like Facebook owning our social data, Foursquare owning our location, and even Apple owning (mostly) the mobile space, it seems to me the next potential big data is the body itself.

Google+ is getting all the buzz right now, is the most talked about Google product at the moment and has a reported 20 million users already.

It has similar (but lesser) features to Facebook, so initially it is really puzzling why people would want to sign up for another social network. But there are two key features that make it unique.

First is the concept of Circles. I have being conscientiously categorizing my friends on Facebook into groups, but beyond organizing, I don't use it much. It is not a promoted feature on Facebook to limit your social sharing to particular groups of people, but Circles is by design part of Google+.

Facebook finally launched Places last week. So the land grab begins. With so many ways to represent a brand on Facebook through profiles, Pages, groups and community pages, it is important for brands to understand these different properties and how they work. A place created in Facebook Places becomes a community page, which can confuse users if you also have a Page.

This is a series of posts on my take on the 11 digital trends for 2011. This last trend is on digital technology in the real world. The trends are not in order of importance.

At the basic level, companies use the web and digital technologies (ie. email, mobile) for communication purposes. Most have a website and email. Other than the email, the IT department are usually not involved and the website belongs to the marketing department.

This is a series of posts on my take on the 11 digital trends for 2011. This tenth trend is on website optimization for social media (or I sometimes call it share optimization). The trends are not in order of importance.

Search still dominates how people find content. However, more and more content are being shared amongst friends in social networks.

This is a series of posts on my take on the 11 digital trends for 2011. This ninth trend is on the death of emails. The trends are not in order of importance.

For my generation, we were born with emails. In fact, I don't open the physical letterbox regularly. Probably once a month if I can remember. So it is quite frustrating to receive government letters like summons telling you to respond within 7-14 days of the letter. If it is so urgent, shouldn't it be on email because I check everyday? Is there a law that says you must check letters every week?

This is a series of posts on my take on the 11 digital trends for 2011. This eighth trend is on the concept of check-in. The trends are not in order of importance.

Foursquare was amongst the pioneer of check-ins to locations as a form of social networking. The concept of "check-in" however, has extended to other activities such as the TV shows you watched (Miso) and retail (shopkick).

This is a series of posts on my take on the 11 digital trends for 2011. This seventh trend is on social media. The trends are not in order of importance.

Social networking will continue to grow and pretty soon dominate our lives. People will get more and more comfortable sharing more of their lives on the digital world.

This is a series of posts on my take on the 11 digital trends for 2011. This sixth trend is on data and AI. The trends are not in order of importance.

In the January 2011 edition of Wired Magazine, the feature The AI Revolution Is On says "By using probability-based algorithms to derive meaning from huge amounts of data, researchers discovered that they didn't need to teach a computer how to accomplish a task; they could just show it what people did and let the machine figure out how to emulate that behavior under similar circumstances."