| HSBC tasked Patroids to revamp the HSBC Singapore main website’s home page and Personal Banking home page. The objectives were to improve the user experience and increase customer sign up through the web.
Patroids did a detailed study of the existing user behaviour from the web analytics and made recommendations to re-organize, improve, and simplify key sections of the pages. The 3-month long project was evaluated with different stakeholders for feedback.
The Singapore home page now spots a much cleaner, modern and refresh look that is able to drive potential customers to the correct customer segment quickly. The Personal Banking home page provides much more interactivity that allows customers to appreciate the wide range of products and services HSBC has to offer.
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