The Marina Bay Link Mall has appointed Patroids as the digital agency on record. The scope of work includes digital PR, social media management and campaigns for major festivals like the coming Christmas.

The mall is part of the Marina Bay Financial Centre, and is targeted at the savvy and sophisticated professionals who live and work in the new business and financial district at Marina Bay.

The Kwong Wai Shiu Hospital is one of Singapore's oldest hospitals and is set to become the largest nursing home operator in the country.

The Health Minister Mr. Gan Kim Yong announced recently that the hospital will be transforming itself into a geriatric facility with a 'one-stop' centre providing a holistic and comprehensive suite of care services for the elderly, such as outpatient services, day rehabilitation, as well as Traditional Chinese Medicine. A new 14-storey facility will be built at its current premises while four buildings will be conserved, including the front facade building.

As part of the transformation, the hospital has appointed Patroids as the digital agency to revamp its bilingual website as well as integrating social media into its online communication strategy.

Patroids was tasked by the USA (LA) regional office of Singapore Tourism Board to conceptualize and design promotional materials for the IMEX America exhibition, which is held in Las Vegas this year. Patroids is honoured that the STB team is confident with working with us despite the 15-hour time zone difference.

Far East Organization (FEO), the largest private property developer in Singapore, has appointed Patroids as the digital agency for two upcoming malls - Junction10 and Greenwich V.

These two malls will be the seventh and eighth FEO mall in Patroids' portfolio.

The Infocomm Development Authority of Singapore (IDA), a statutory board of the Singapore Government, has appointed Patroids to build a website for the non-profit sector. The website will be a guide, written by Usha Menon of The Management Centre Asia (=mc | Asia), on using digital technologies and social media for fund-raising, volunteering mobilisation, donor engagement, community engagement, etc.

To future proof the website, it will be built using HTML5.

Patroids will be working with the Nanyang Polytechnic on the project.

Patroids has been re-appointed by Sony Pictures Television Networks, Asia as the digital agency for Asia. This is the 11th consecutive year that Patroids has been appointed.

Patroids will assume digital duties for channel brands AXN Asia, Animax Asia, AXN Beyond, Sony Entertainment Television (SET) and ONE, which debuted last year with its prime Korean program offerings.

"We are excited and honored to be entrusted with the huge responsibility of managing the channels’ online presence," says Patroids' Managing Director Oh Yong Hwee.

"The work is always challenging and rewarding. For example, we worked closely with the Animax team in creating campaigns that won two awards for Best Integrated Media Promotion in this year’s Promax BDA International Awards. We will aim to do more for SPT Networks, Asia next year," he added.

Our client Animax has won a Gold and a Bronze award at the Promax International 2011 for the K-ON! Season 1 campaign. We are honoured to have contributed to the winning campaign.

2011 PromaxBDA Promotion, Marketing and Design Awards
GOLD
Integrated Media Promotion: Content Promotion - Children's Program Campaign Using Integrated Media
K‐ON! Integrated Media Campaign
SPE Networks ‐ Asia Pte Ltd

BRONZE
Integrated Media Promotion: Content Promotion - Program/Movie Package Marketing Campaign Using Integrated Media
K‐ON! Integrated Media Campaign
SPE Networks ‐ Asia Pte Ltd