patroids's blog

Online TV

Wed, 25 Apr 2012 - 9:35am — patroids
 
Client : SPE Networks – Asia
Brand : ONE
Work : Online TV (www.onetvasia.com)
To give their viewers greater value and accessibility, Sony Pictures Entertainment tasked Patroids to develop an Online TV site. Nested within the main www.onetvasia.com website, the new feature allows viewers to log in and watch full episodes of the latest and most popular Korean drama serials online.

Bulls & Bears Game

Wed, 18 Apr 2012 - 1:47pm — patroids
 
Client : HSBC
Brand : Personal Banking
Work : Flash game (www.hsbc.com.sg)
HSBC wanted to promote the launch of their new Online Unit Trust trading platform while avoiding the dry and heavy nature of investment trading. Following the brief requirements, Patroids conceptualized and developed 'Bulls & Bears', a light-hearted action game that promotes and drives traffic to the Online Unit Trust microsite.

HSBC Online Wealth

Tue, 17 Apr 2012 - 10:45am — patroids
 
Client : HSBC
Brand : Personal Banking
Work : Online wealth website (www.hsbc.com.sg)
Patroids was tasked to create a comprehensive website for online wealth management. It houses a suite of online wealth management solutions such as Online Unit Trust, GetRate and Personal Internet Banking. Interactive features such as a step-by-step guide were also built into the website to help consumers better understand the new platform.

HSBC Personal Line of Credit Campaign

Mon, 16 Apr 2012 - 6:35pm — patroids
 
Client : HSBC
Brand : Personal Line of Credit
Work : HSBC Personal Line of Credit Campaign
Patroids was once again selected by HSBC to conceptualise and launch an online campaign for their Personal Line of Credit product. The campaign communicates the versatility of the Personal Line of Credit plus the promotional offer of 50% interest savings for 6 months.

Kwong Wai Shiu Hospital Website

Mon, 02 Apr 2012 - 11:40am — patroids
 
Client : Kwong Wai Shiu Hospital
Work : Website (www.kwsh.org.sg)
The Kwong Wai Shiu Hospital is one of Singapore's oldest hospitals and is set to become the largest nursing home operator in the country.

The Health Minister Mr. Gan Kim Yong announced recently that the hospital will be transforming itself into a geriatric facility with a 'one-stop' centre providing a holistic and comprehensive suite of care services for the elderly, such as outpatient services, day rehabilitation, as well as Traditional Chinese Medicine. A new 14-storey facility will be built at its current premises while four buildings will be conserved, including the front facade building.

As part of the transformation, the hospital has appointed Patroids as the digital agency to revamp its bilingual website as well as integrating social media into its online communication strategy.

Private Jet Journeys

Mon, 13 Feb 2012 - 1:08pm — patroids

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Client : Private Jet Journeys
Brand : Private Jet Journeys
Work : Website (www.mxtx.asia)
Massachusetts-based private jet company, Private Jet Journeys, wanted to build their corporate website with the intention of reaching out to Asia, in particular the China market. Patroids was appointed because of deep understanding of the Asia and China market, as well as ability to work with and understand the American company's requirements. Patroids was also consulted for the logo design and photography art direction.

SFCCA appoints Patroids

Mon, 13 Feb 2012 - 1:02pm — patroids

The Singapore Federation of Chinese Clan Associations has appointed Patroids as the digital agency to build a platform for the federation and its 200 member clans and associations. This platform, together with a website, will allow the federation and member clans and associations to reach out to the public and their respective members effectively, help streamline activities and events management, and centralize the communications from each member. The project will be executed in 4 phases.

pbSmartMarketer

Mon, 30 Jan 2012 - 3:44pm — patroids

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Client : Pitney Bowes Asia Pacific
Brand : pbDirectMarketer
Work : Online Direct Marketing Tool (www.pbdirectmarketer.com)
Patroids has launched an online direct marketing tool for Pitney Bowes Asia Pacific (PB), which gives PB customers a one-stop website for customising and sending direct mailers (DM) to China consumers.

The website allows customers full flexibility in design, including uploading their own photos, editing their headlines and copy, and customising their layouts. The design is then sent directly to China, where the printing of the DM, address, franking and the mailing is done.

Pitney Bowes, an S&P 500 company, helps companies engage customers, gain business insight, manage document workflow and improve mail performance. Pitney Bowes Asia Pacific is the regional headquarters for Asia Pacific and the Middle East.

HSBC Chinese New Year Campaign

Tue, 03 Jan 2012 - 11:53am — patroids

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Client : HSBC
Brand : HSBC Singapore
Work : HSBC Chinese New Year Campaign
In lieu with the coming Lunar New Year, Patroids was given the task of coming up with HSBC's CNY Campaign. This online campaign drives HSBC customers to spend using their cards during the festive season. It also aims to drive HSBC Advance and Premier customers to sign up for their Time Deposit offers with a special interest rate.

HSBC Women's Championships 2012

Wed, 21 Dec 2011 - 11:03am — patroids

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Client : HSBC
Brand : HSBC Singapore
Work : HSBC Women's Championships 2012
HSBC's Women's Championships 2012 campaign aims to not only draw golf lovers into getting tickets for the championships with their HSBC cards, it also aims to show that being a HSBC customer grants one many world-class perks.
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