The Kinect for Windows blog reported the use of Kinect for mapping body shape (8 sets of Kinect actually) so that the data can be used to help shopper find the correct clothing:
Finding the perfect fit so clothing conforms to a person's unique body shape is at the heart of the Bodymetrics Pod. Developed by Bodymetrics, a London-based pioneer in 3D body-mapping, the Bodymetrics Pod was introduced to American shoppers for the first time today during Women's Denim Days at Bloomingdale's in Century City, Los Angeles.
I'm excited by this news (it's news to me; although a quick Google revealed that a few companies have already done that, including one by Cornell University). Owning a space in data is one of the key strategies for any tech companies. Like Facebook owning our social data, Foursquare owning our location, and even Apple owning (mostly) the mobile space, it seems to me the next potential big data is the body itself.