I Love Subaru

Mon, 29 Oct 2012 - 2:11pm — patroids

click thumb to enlarge
 
Client : Motor Image
Brand : Subaru
Work : i love subaru contest
Patroids created an online contest to promote Subaru's latest models - the BRZ and XV. The idea was for users to create photos of their best experiences around the region with a Subaru XV or BRZ. The winning photo, the one with highest votes, wins a Sony Handycam

The Road to Anfield begins with Courts

Mon, 24 Sep 2012 - 11:13am — patroids
Courts Liverpool Campaign
 
Client : Courts
Work : Liverpool Campaign (www.courts.com.sg/liverpool)
Courts once again tasked Patroids to develop an online campaign for the Liverpool tie-up in Singapore. The campaign aims to send deserving students and fans to Anfield to be trained under Liverpool FC coaches.

Patroids, together with event organiser EnterpriseSG, conceptualize the campaign leveraging on Facebook to generate buzz. There were a total of 4 different ways for students and fans to earn their way to Anfield.

HSBC FX Dash game

Mon, 03 Sep 2012 - 3:05pm — patroids
 
Client : HSBC
Brand : Personal Banking
Work : FX Dash game (FX Dash game)
Following the success of the Bulls & Bears game, HSBC tasked Patroids to develop a game for FX trading. The objective of the game is to educate customers on the importance of understanding currency exchanges, and how to apply it. The challenge was to create a game that is both fun and educational.

Courts SmartRent

Wed, 15 Aug 2012 - 12:40pm — patroids
Courts SmartRent
 
Client : Courts
Work : SmartRent Microsite (www.courts.com.sg/SmartRent)
Courts tasked Patroids to create a microsite for the SmartRent service that explains the service clearly. Patroids recommended and developed an online calculator for customers to estimate the monthly rent amount, and an online channel to apply for SmartRent easily.

Patroids wins three Promax awards

Thu, 28 Jun 2012 - 3:25pm — patroids

Our client Sony Pictures Entertainment has won a slew of awards at the Promax International 2012. We are proud to have contributed to three of the works that won the awards.

This brings our tally of Promax/BDA awards to date to seven eight.

2012 PromaxBDA Promotion, Marketing and Design Awards
GOLD
Integrated Media Promotion: Content Promotion - Children's Program Campaign Using Integrated Media
Nura: Rise of the Yokai Clan Integrated Campaign
SPE Networks ‐ Asia Pte Ltd

BRONZE
Interactive Media Website - Entertainment / Programming / Special Events / News
Last Exile - FAM, The Silver Wing - Microsite
SPE Networks ‐ Asia Pte Ltd

BRONZE
Integrated Media Promotion: Content Promotion - Children's Program Campaign Using Integrated Media
Alodia Dance Challenge Integrated Campaign
SPE Networks ‐ Asia Pte Ltd

My Klout score of 2

Mon, 28 May 2012 - 2:55pm — yong hwee
Campaign Asia Editor's Pick

When I signed up for Klout, I had a score of 2. My first reaction was disbelief, and feeling insulted, I decided to avoid it at all cost. A score of 2 probably means I am slightly above the lowest form of life in the online world.

Klout measures your social influence with a score between 1 and 100. The average score is actually 20. Since then, my Klout score has gone up to a high of 32 before heading down to 28, pretty much like the Facebook IPO. Surprisingly, this rise and fall happened during a period when I was completely silent in my online social circle. So, I am not sure how that score was derived.

Online TV

Wed, 25 Apr 2012 - 9:35am — patroids
 
Client : SPE Networks – Asia
Brand : ONE
Work : Online TV (www.onetvasia.com)
To give their viewers greater value and accessibility, Sony Pictures Entertainment tasked Patroids to develop an Online TV site. Nested within the main www.onetvasia.com website, the new feature allows viewers to log in and watch full episodes of the latest and most popular Korean drama serials online.

Bulls & Bears game

Wed, 18 Apr 2012 - 1:47pm — patroids
 
Client : HSBC
Brand : Personal Banking
Work : Flash game (www.hsbc.com.sg)
HSBC wanted to promote the launch of their new Online Unit Trust trading platform while avoiding the dry and heavy nature of investment trading. Following the brief requirements, Patroids conceptualized and developed 'Bulls & Bears', a light-hearted action game that promotes and drives traffic to the Online Unit Trust microsite.

HSBC Online Wealth

Tue, 17 Apr 2012 - 10:45am — patroids
 
Client : HSBC
Brand : Personal Banking
Work : Online wealth website (www.hsbc.com.sg)
Patroids was tasked to create a comprehensive website for online wealth management. It houses a suite of online wealth management solutions such as Online Unit Trust, GetRate and Personal Internet Banking. Interactive features such as a step-by-step guide were also built into the website to help consumers better understand the new platform.

HSBC Personal Line of Credit Campaign

Mon, 16 Apr 2012 - 6:35pm — patroids
 
Client : HSBC
Brand : Personal Line of Credit
Work : HSBC Personal Line of Credit Campaign
Patroids was once again selected by HSBC to conceptualise and launch an online campaign for their Personal Line of Credit product. The campaign communicates the versatility of the Personal Line of Credit plus the promotional offer of 50% interest savings for 6 months.
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